Yes!
When you're running digital campaigns, it's a lot like running a traditional marketing campaign. Traditionally, you put your logo on your storefront, arrange products in your windows, take out an ad in the newspaper, and run a radio or tv spot all at the same time in order to make sure you're reaching the entire community.
With digital, you also adopt multi-pronged strategies. SEO and digital ads are both tools you use to increase the visibility of your site to people who are interested in your products and in your community. By focusing on both, you can maximize the efficacy of your budget. Better SEO can help lead to better performing ads, and better performing ads, in turn, can help your SEO.
SEO is also important for making sure that you still show up organically for items you might not be bidding on in your digital ads campaign!
Was this article helpful?
That’s Great!
Thank you for your feedback
Sorry! We couldn't be helpful
Thank you for your feedback
Feedback sent
We appreciate your effort and will try to fix the article