Negative keywords help us filter out searches that are unlikely to result in a sale or irrelevant to the content of an ad. For example, a car dealership selling Ferraris wouldn't want to show up on searches for 'Scuderia Ferrari Formula 1,' where the searcher is an autosports enthusiast that isn't looking to purchase a Ferrari.
Through copious research during the account setup process and by tracking search terms within once your campaign launches, our expert is regularly adding negative keywords to your account to make sure you're not wasting spend on irrelevant searches.
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