Search ads appear on the results page when a customer searches for relevant keywords. They can show on the top or bottom of the page depending on ad rank and max bid, and are designated by a green rectangle that reads “Ad.” They can also appear in the sidebar alongside search results.
When Search ads appear, the header and description may be accompanied by a number of ad extensions meant to provide a customer with more information and encourage more clicks. These may be links to popular, high converting pages on site, a phone number, or a store address.
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